This summer, after launching The Mason Light Olympians, a workplace wellness program for town employees, Barbara Milkovits, quickly discovered that attracting participants was easier with cake than with carrots.
"I've always felt that if you offer food, people will come," said Milkovits, the town's administrative assistant and health and safety coordinator.
Milkovits also harnessed the power of advertising, promoting her program as a "lazy summer activity" and promising fun and games, not discipline and deprivation.